The alley athletes

We provide nutritious and healthy food for young people who practice in the Alley Athletic Club in south Tel Aviv-Jaffa, a professional non-profit club established as a social-capital project aimed at empowering girls and boys, aged 10-18, from disadvantaged neighborhoods, through professional sports activities.


We work to encourage these youth to engage in sports activities that help instill meaningful values that have value outside of the sports arena.

We understand that a sports-social framework can change the course of life for girls and boys. It can create a sense of value, confidence, self-discipline and help them become better students, social leaders and professional athletes.